Importance of advertising and building sustainable business relationships |
Social media as an opportunity for making money |
Learning from advertising mistakes and finding the right approach |
Accountability in advertising and tracking results |
Turnoffs in advertising: focusing on money, trashing competitors |
Effective advertising strategies: speaking to pain points, sharing testimonials, referrals, repeat exposure |
Creating a positive vibe and resonating with clients |
Understanding and not judging clients |
Word-of-mouth marketing and the power of community. |
In this episode, I discussed my pride in attending a client’s ribbon-cutting event for her new boutique. I also reflected on recent challenges, including a virus, a friend's funeral in Utah, and the devastation from Hurricane Helene. Despite these hardships, I’m grateful that my family and home were safe, and I contemplated survivor's guilt and the lack of control we have over life’s events.
In this episode, I’m excited to share the launch of my newly renamed "Accountability Accelerator" program, created to give my clients a gentle push. I'm working with 15 women from different business backgrounds who all want support and accountability. I also talk about my copywriter Vanessa and branding expert Lindsey, who are helping me update my website. Their positive feedback shows me that I can offer helpful advice based on my own experiences.
In this episode, I discussed the importance of building friendships in business. Having friends keeps you motivated and supports you during tough times. While extroverts may find it easier to make friends, maintaining those connections takes effort.
In this episode, I discuss inner peace and accountability. I share a story from my book about the importance of feedback and recognizing when we're off course, using my car's alignment as a metaphor. Just like adaptive cruise control keeps my car on track, we need checks to stay aligned in life.