In this episode of Your Loving Kick in the Pants, I shared a story from my book Becoming Boss Minded about how to write copy that actually converts. Even if writing isn’t your main focus, I explained why learning how to guide people’s decisions is so powerful. We talked about how stepping just a little outside your comfort zone, what I call “finding the edge”, is the key to getting results, whether you’re selling, persuading, or just asking people to take action.
I walked through the steps of building great marketing messages, from creating an attention-grabbing headline and subtitle, to connecting with people on a personal level by naming their problems and showing that you understand them. I also explained how to clearly present the solution, share testimonials, and use strategies like urgency, bonuses, and a strong call to action to help people decide. By the end, listeners learned a clear process they can use to write better copy and influence others in an authentic way.