Ep. #138 Being Clear and Persuasive is the Best Way to Serve Solutions and Convert Customers

by Marci Barker / July 29th, 2025
MY NEW PAGE
Being Clear and Persuasive is the Best Way to
Serve Solutions and Convert Customers
I
Being Clear and Persuasive is the Best Way to Serve Solutions and Convert Customers
In this episode of Your Loving Kick in the Pants, I shared a story from my book Becoming Boss Minded about how to write copy that actually converts. Even if writing isn’t your main focus, I explained why learning how to guide people’s decisions is so powerful. We talked about how stepping just a little outside your comfort zone, what I call “finding the edge”, is the key to getting results, whether you’re selling, persuading, or just asking people to take action.

I walked through the steps of building great marketing messages, from creating an attention-grabbing headline and subtitle, to connecting with people on a personal level by naming their problems and showing that you understand them. I also explained how to clearly present the solution, share testimonials, and use strategies like urgency, bonuses, and a strong call to action to help people decide. By the end, listeners learned a clear process they can use to write better copy and influence others in an authentic way.
FREE Audiobook
I recorded my entire audiobook and I'd love for you to listen to it between episodes. Put your info in and get instant access to The Accountability Code Wake Up and Show Up!
Topics Covered in the Episode:
Why copy that converts matters, even when you’re not in marketing
“Finding the edge” – taking small steps outside your comfort zone
How AI has changed copywriting and why people still need real skill
Writing strong headlines and subtitles that grab attention
Building connection and showing you understand your audience
Naming pain points and showing empathy before giving a solution
Presenting your solution, its benefits, and giving it a clear name
Using proof: testimonials, trust, and what makes you different
Creating urgency, adding bonuses, and handling objections early
Ending with a clear call to action so people know what to do next
I
Listen and Subscribe Everywhere Podcasts Are Streamed
© 2023 - www.funandsustainable.com - All Rights Reserved

RECENT ARTICLES

Ep. #160 How to Use My Time Well: Balance Wak...

In this episode, I talk about the struggle of balancing “waking up” and “showing up.” Waking up is the thinking, reflecting, and planning part of life, while showing up is taking action and doing the work. I share that many of us feel stuck doing too much of one and not enough of the other, especially when life feels chaotic. I explain that this tension is normal and something we all face. The goal is not perfection, but alignment, making sure our thoughts, values, and actions work together.

  READ MORE  

Ep. #159 What’s Your Personal Code for Acco...

In this episode, I explain what the Accountability Accelerator is and how it helps me and my clients reach big goals in a simple, aligned way. I walk through the Accountability Code and share a real client example to show how creating a personal system makes follow-through easier and more peaceful.

  READ MORE  

Ep. #158 How to Create more Structure in your...

In this episode, I share how grateful I am for the Boss Minded community and our recent New Year event. When everyone shared their biggest takeaway, one word kept coming up: structure. It stood out because structure is often the real reason people follow through. Motivation comes and goes, but structure helps us show up even when we don’t feel like it.

  READ MORE  

Ep. #157 Marketing that Makes Money in Just ...

In this episode, I talk with Jenika about how a note of desire, courage, and a small investment can lead to big change. I share how I met her through a Facebook group and watched her grow from someone with ideas but no business into a confident virtual assistant building real income. We talk honestly about starting before you feel ready, learning as you go, and why you don’t need everything figured out to begin. Jenika shares her background, her ambition, and how she always had an entrepreneurial side, even as a kid.

  READ MORE  

CHALLENGE TESTIMONIALS