Fair Information Practices
who are concerned with how their 'Personally Identifiable
Information' (PII) is being used online. PII, as described in
US privacy law and information security, is information that
can be used on its own or with other information to identify,
contact, or locate a single person, or to identify an
carefully to get a clear understanding of how we collect, use,
protect or otherwise handle your Personally Identifiable
Information in accordance with our website.
What personal information do we collect from the people that
visit our blog, website or app?
When ordering or registering on our site, as appropriate, you
may be asked to enter your name, email address, mailing
address, phone number, Age & Demographics or other details to
help you with your experience.
When do we collect information?
We collect information from you when you register on our site,
place an order, subscribe to a newsletter, respond to a
survey, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you
register, make a purchase, sign up for our newsletter, respond
to a survey or marketing communication, surf the website, or
use certain other site features in the following ways:
personalize your experience and to allow us to deliver the
type of content and product offerings in which you are most
improve our website in order to better serve you.
allow us to better service you in responding to your customer
administer a contest, promotion, survey or other site feature.
quickly process your transactions.
• To ask
for ratings and reviews of services or products
follow up with them after correspondence (live chat, email or
How do we protect your information?
Our website is scanned on a regular basis for security holes
and known vulnerabilities in order to make your visit to our
site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks
and is only accessible by a limited number of persons who have
special access rights to such systems, and are required to
keep the information confidential. In addition, all
sensitive/credit information you supply is encrypted via
Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places
an order enters, submits, or accesses their information to
maintain the safety of your personal information.
All transactions are processed through a gateway provider and
are not stored or processed on our servers.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service
provider transfers to your computer's hard drive through your
Web browser (if you allow) that enables the site's or service
provider's systems to recognize your browser and capture and
help us remember and process the items in your shopping cart.
They are also used to help us understand your preferences
based on previous or current site activity, which enables us
help us compile aggregate data about site traffic and site
interaction so that we can offer better site experiences and
tools in the future.
remember and process the items in the shopping cart.
Understand and save user's preferences for future visits.
track of advertisements.
• Compile aggregate
data about site traffic and site interactions in order to
offer better site experiences and tools in the future. We may
also use trusted third-party services that track this
information on our behalf.
You can choose to have your computer warn you each time a
cookie is being sent, or you can choose to turn off all
cookies. You do this through your browser settings. Since
browser is a little different, look at your browser's Help
Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, Some of the features that make your
site experience more efficient may not function properly.Some
of the features that make your site experience more efficient
and may not function properly.
We do not sell, trade, or otherwise transfer to outside
parties your Personally Identifiable Information unless we
provide users with advance notice. This does not include
website hosting partners and other parties who assist us in
operating our website, conducting our business, or serving our
users, so long as those parties agree to keep this information
confidential. We may also release information when it's
release is appropriate to comply with the law, enforce our
site policies, or protect ours or others' rights, property or
However, non-personally identifiable visitor
information may be provided to other parties for marketing,
advertising, or other uses.
Occasionally, at our discretion, we may include or offer
third-party products or services on our website. These
third-party sites have separate and independent privacy
policies. We therefore have no responsibility or liability for
the content and activities of these linked sites. Nonetheless,
we seek to protect the integrity of our site and welcome any
feedback about these sites.
Google's advertising requirements can be summed up by Google's
Advertising Principles. They are put in place to provide a
positive experience for users.
We use Google AdSense Advertising on our website.
our site. Google's use of the DART cookie enables it to serve
ads to our users based on previous visits to our site and
other sites on the Internet. Users may opt-out of the use of
the DART cookie by visiting the Google Ad and Content Network
We have implemented the following:
Remarketing with Google AdSense
Demographics and Interests Reporting
We, along with third-party vendors such as Google use
first-party cookies (such as the Google Analytics cookies) and
third-party cookies (such as the DoubleClick cookie) or other
third-party identifiers together to compile data regarding
user interactions with ad impressions and other ad service
functions as they relate to our website.
Users can set preferences for how Google advertises to you
using the Google Ad Settings page. Alternatively, you can opt
out by visiting the Network Advertising Initiative Opt Out
page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require
commercial websites and online services to post a privacy
policy. The law's reach stretches well beyond California to
require any person or company in the United States (and
conceivably the world) that operates websites collecting
Personally Identifiable Information from California consumers
exactly the information being collected and those individuals
or companies with whom it is being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
on our home page or as a minimum, on the first significant
page after entering our website.
easily be found on the page specified above.
• On our
Can change your personal information:
logging in to your account
How does our site handle Do Not Track signals?
We don't honor Do Not Track signals and Do Not Track, plant
cookies, or use advertising when a Do Not Track (DNT) browser
mechanism is in place. We don't honor them because:
it is not enabled.
Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from
children under the age of 13 years old, the Children's Online
Privacy Protection Act (COPPA) puts parents in control. The
Federal Trade Commission, United States' consumer protection
agency, enforces the COPPA Rule, which spells out what
operators of websites and online services must do to protect
children's privacy and safety online.
We do not specifically market to children under the age of 13
Do we let third-parties, including ad networks or plug-ins
collect PII from children under 13?
Fair Information Practices
The Fair Information Practices Principles form the backbone of
privacy law in the United States and the concepts they include
have played a significant role in the development of data
protection laws around the globe. Understanding the Fair
Information Practice Principles and how they should be
implemented is critical to comply with the various privacy
laws that protect personal information.
In order to be in line with Fair Information Practices we
will take the following responsive action, should a data
We will notify you via email at the most convenient time.
We also agree to the Individual Redress Principle which
requires that individuals have the right to legally pursue
enforceable rights against data collectors and processors who
fail to adhere to the law. This principle requires not only
that individuals have enforceable rights against data users,
but also that individuals have recourse to courts or
government agencies to investigate and/or prosecute
non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial
email, establishes requirements for commercial messages, gives
recipients the right to have emails stopped from being sent to
them, and spells out tough penalties for violations.
We collect your email address in order to:
information, respond to inquiries, and/or other requests or
orders and to send information and updates pertaining to
you additional information related to your product and/or
to our mailing list or continue to send emails to our clients
after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
• Not use
false or misleading subjects or email addresses.
Identify the message as an advertisement in some reasonable
the physical address of our business or site headquarters.
third-party email marketing services for compliance, if one is
opt-out/unsubscribe requests quickly.
users to unsubscribe by using the link at the bottom of each
If at any time you would like to unsubscribe from receiving
future emails, you can email us at
Unsubscribe from the bottom of each email and we will promptly
remove you from ALL correspondence.
may contact us using the information below.