Ep. #152 Building a Memorable Brand Doesn't Come Without a Cost

by Marci Barker / December 2nd, 2025
MY NEW PAGE
Building a Memorable Brand
Doesn't Come Without a Cost
I
Building a Memorable Brand
Doesn't Come Without a Cost
In this episode, I talk about the real cost of building a memorable brand and why honesty, courage, and vulnerability matter. I share parts of my Boss Minded Framework and my own experiences, how some people have supported me, some have left, and some have misunderstood me, and why that’s a normal part of growth.

I also explain that a strong brand comes from sharing your true story, owning your results, and giving people clear next steps. Being real matters more than being perfect. I end by reminding you to focus on what you’re doing right, keep showing up, and accept that even if you’re the “villain” in someone else’s story, you can still make a powerful impact.
FREE Audiobook
I recorded my entire audiobook and I'd love for you to listen to it between episodes. Put your info in and get instant access to The Accountability Code Wake Up and Show Up!
Topics Covered in the Episode:
The Boss Minded Framework (five steps to growth)
Why sharing your strengths and results matters
Understanding the “real cost” of building a memorable brand
How past experiences help you define the cost
Why vulnerability builds trust and connection
Being misunderstood or disliked while growing your brand
Outgrowing people, relationships, and old versions of yourself
Sharing honest stories instead of a perfect highlight reel
Using honesty, results, and calls to action to strengthen your brand
Staying consistent even when mistakes happen or people criticize you
I
Listen and Subscribe Everywhere Podcasts Are Streamed
© 2023 - www.funandsustainable.com - All Rights Reserved

RECENT ARTICLES

Ep. #160 How to Use My Time Well: Balance Wak...

In this episode, I talk about the struggle of balancing “waking up” and “showing up.” Waking up is the thinking, reflecting, and planning part of life, while showing up is taking action and doing the work. I share that many of us feel stuck doing too much of one and not enough of the other, especially when life feels chaotic. I explain that this tension is normal and something we all face. The goal is not perfection, but alignment, making sure our thoughts, values, and actions work together.

  READ MORE  

Ep. #159 What’s Your Personal Code for Acco...

In this episode, I explain what the Accountability Accelerator is and how it helps me and my clients reach big goals in a simple, aligned way. I walk through the Accountability Code and share a real client example to show how creating a personal system makes follow-through easier and more peaceful.

  READ MORE  

Ep. #158 How to Create more Structure in your...

In this episode, I share how grateful I am for the Boss Minded community and our recent New Year event. When everyone shared their biggest takeaway, one word kept coming up: structure. It stood out because structure is often the real reason people follow through. Motivation comes and goes, but structure helps us show up even when we don’t feel like it.

  READ MORE  

Ep. #157 Marketing that Makes Money in Just ...

In this episode, I talk with Jenika about how a note of desire, courage, and a small investment can lead to big change. I share how I met her through a Facebook group and watched her grow from someone with ideas but no business into a confident virtual assistant building real income. We talk honestly about starting before you feel ready, learning as you go, and why you don’t need everything figured out to begin. Jenika shares her background, her ambition, and how she always had an entrepreneurial side, even as a kid.

  READ MORE  

CHALLENGE TESTIMONIALS